Full Brand Identity: Logo Design, Color Scheme, Typography

Logo Design: 

This design marries the powerful symbol of a triangle, representing both a steadfast mountain and the ambition to reach its peak, with the figure of an owl ascending towards this apex. The mountain signifies the ultimate quest for excellence, while the owl embodies wisdom, transformation, and visionary guidance.

For my client, the emblem reflects their role as an insightful mentor, guiding leaders and teams on their ascent to peak performance. It captures the essence of striving for the summit, under the watchful eye of wisdom and experience.

Beneath this imagery, the client's name extends the triangle, enhancing its presence and forming a solid foundation. The design is crafted so that the first letter "A" aligns perfectly with the sides of the triangle/mountain, while it is also mirroring its shape. The "N," as the final letter, is designed to both follow the triangle's extension and simultaneously forge an upward arrow, symbolizing growth and success.

Color Scheme:

In this carefully curated color palette, each hue resonates with the essence of our client's mission and character.

Earthy tones like #b89276 and #5f7975 ground his coaching journey, embodying stability and wisdom as he supports leaders and teams towards peak performance. As a grounded, driven man, he embodies the transformative power of #214254, navigating the deep waters of personal and organizational growth. The serene shades of #b7cace and #e8e4dd evoke clarity and renewal, reflecting his commitment to fostering holistic development. Introducing the rich plum accent, #4f183a, we add a touch of mystery and feminine intuition, mirroring his holistic approach to leadership.

Together, these colors form a cohesive narrative, painting a picture of our client's journey as a coach guiding leaders towards peak performance and teamwork. With his grounded presence and deep well of knowledge, he acts as a steady force, bridging the high aspirations of achievement with the grounded wisdom - just like the owl. As he collaborates with organizations within the regenerative movement, he spearheads efforts to co-create a new earth characterized by innovation, growth, connection to nature and holistic well-being.

Typography:

For the header font, we've chosen Yeseva One, a sophisticated serif typeface that exudes authority and wisdom, while also embracing a feminine touch. It embodies the rise of feminine leadership qualities, emphasizing the importance of nurturing, empathy, and collaboration in a world often dominated by masculine traits. This choice not only reflects our client's commitment to empowering the feminine but also creates a balanced interplay with the earthy, masculine color scheme.

Complementing Yeseva One is Muli, a sleek and contemporary sans-serif font that brings a touch of modernity and playfulness to the branding. Its smooth readability and harmonious pairing with Yeseva One contribute to a cohesive and engaging typographic hierarchy, symbolizing the synergy between tradition and innovation within our client's approach. Together, these fonts embody the essence of our client's mission, harmonizing diverse elements to create a unified and inspiring visual identity.